Wedding Invitations Vellum Overlay

Wedding invitation suites that incorporate layered and fixed or eyeletted translucent overlay sheets are currently trending at The Love Press. We’ve just had so many requests this year.

Speaking of translucent overlay sheets, I just thought I would clear up one thing. Social media seems to have collectively decided that translucent paper is called 'vellum'. Fun fact - this paper is not 'vellum'. Vellum refers to any paper that is made from or synthetically imitates animal skin. Now correct me if I am wrong but I have never seen jellyfish paper before, so please social media stop using 'vellum' to describe this paper. In Australia we use Ball and Doggett‘s Curious Translucent (that name makes way more sense right?).

Small text tends to get lost on translucent overlay sheets, so a hot tip for designers is to avoid using tiny text. It just becomes too difficult to read once combined with the main invitation that sits beneath it.

When using an overlay sheet avoid small text.

Instead, use the overlay sheet for a graphic or bold text element. This invitation is a great example. It features the date in a block large enough to etch the date into peoples’ memories.

We really love the rest of the finishes that complete this piece. The invitation is white printed both sides and everyone loves the lofty feel of white printing. One side features the invitation and the reverse side doubles as info card, a clever cost saving idea.

The paper is 300gsm Curious Metallic Nude which has a very elegant yellow shimmer to it. Too much glitter would be trashy but just the right amount of sparkle is classy. It reminds me of pink champagne, toasts and celebrations…. perfect for a wedding in other words.

Say it out loud ... NUDE

The paper's colour is 'nude' which always makes me grin - go on say it with me - "nuuuuude" - tee hee). The paper boffins could have called the colour 'blush' but I guess that happens anyway after you say the word 'nude' out loud. Nude (or blush) is bang on colour trend this year.

#NotVellum #VellumOverlay #OverlaySheet #WeddingInvitations #WeddingInvites #WhitePrinting #Eyelet #Invitations #NudeWeddingInvites #NudeColourTrend #TrendingColours

Duplexed Business Cards

In addition to our letterpress printing services we also offer other styles of business cards that are equally as eye catching. This particular business card produced for Chad at Activate Psychology showcases our white printing and duplexing skills.

You will notice that one face of the card is black and the reverse side is white. Traditionally this card would have been printed on white paper. The black side would have been flooded with black ink and the logo would be reversed out. In other words the text is white because it is the colour of the paper.

Advances in white printing have come along in leaps and bounds in the last few years. White printing allows us to print directly onto coloured papers, like black in this example. And because the paper is colour all the way through, it looks black from all angles.

The back of the card is white with black text. So did we print white onto black paper again Well, no. Instead we printed the reverse face of the cards in black on an entirely separate sheet of white paper. We end up with this scenario;

Card fronts - white printing on black paper

Card backs - black printing on a separate white paper

We then fuse the fronts and backs together in a finishing process called duplexing. When the cards and trimmed down you achieve alternating layers of colour. I call this the Licorice Allsorts effect.

If we had simply printed the front black all over on a white card and then fused those layers together we would not be able to achieve that same result. This is because the black ink would sit on the top of the paper only. Therefore white printing has opened up a world of possibility for us.

Just a little side note - a few designers have been asking us about the paper used for our duplexing jobs. Almost 90% of the duplexed business cards we produce are printed on Ball and Doggett's range of Colorplan Papers manufactured by GF Smith. Colorplan is our 'go to' paper stock for these jobs because there is a wide gammit of colours available in that range and they duplex beautifully.

#duplexing #duplexedbusinesscards #duplexedcards #whiteprinting #whiteprintedcards #ColorplanPapers #BallandDoggett

Triplexed Business Cards

We are often approached by designers to create mock-ups to better sell a concept to a customer. Pitching an idea onscreen can be effective but placing a finished piece into the customer's hands is far more powerful and likely to result in the concept being approved. onscreen and another entirely to actually put it into someone's hands. Obviously placing a finished printed piece into the hands At The Love Press we love to collaborate with designers by adding some of our own ideas into the melting pot, suggesting suitable production techniques to further enhance the design and creating prototypes for them.

For a customer, viewing a rendered mock up on screen is great but nowhere near as effective as putting an actual prototype in their hands to allow them to interact with the finished piece. Holding is having as we like to say.

The featured business card is a design that Herby Wagner from Tony Gooley Design created for Creative Move. We love working with this team of Brisbane creatives because the brands they develop have a personality and individuality all their own, so their designs really lend themselves to creative production techniques.

Being that the red and white brand colours are so striking, we wanted to accentuate those for the mock up. We achieved this in two ways. Rather than print a standard red on white, we decided white printing on a red paper stock would be the way to go. Ball and Doggett Paper’s extensive Colourplan Paper Range makes sourcing a coloured paper a breeze. We settled for 270gsm Bright Red Colorplan and then white printed the front face of the business card.

And secondly, we enhanced the red and white colour combination through triplexing. Triplexing is the process of fusing together three layers of paper. So we used the Bright Red Colourplan for the front and rear face of the card and sandwiched a layer of Pristine White Colorplan in between. The result is a striking business card with body and depth.

If you would like to try white printing or triplexing for your next project give us a call on 1300 568 346.

#Triplexing #TriplexedBusinessCards #WhitePrinting #WhitePrintingBrisbane #WhitePrintedBusinessCards