Swanky Business Cards

The crew at Flying Pigs Creative put together this great brand identity for Swanky Events, a Wollongong based boutique event management and styling company.

The vintage inspired business card design is tailor-made for letterpress. The big bold chunky type allows the press to impart more impression on the paper. And we just love the coral red (Pantone 178U), 2019's most trending colour. Big shout out to Flying Pigs who deserve all the bragging rights for being ahead of the trend.

If you are looking for someone to create, design and style your dream wedding, corporate event, or special occasion visit Swanky Events.

#Letterpress #LetterpressBusinessCards #VintageBusinessCards #Branding

#VintageLogo

Collusion Rebrand

Last year we were approached by Collusion Music and Dance Ensemble to update their brand. Whenever we embark on a rebrand for a client we like to deep dive into the history, culture, goals and aspirations for that organisation or individual. You can expect us to ask you questions like, "who is your market, what's your history and where do you want to be in the future?" The better we understand your needs, the better the brief and the greater the outcome.

Collusion Music and Dance Ensemble is the creative brainchild of Gareth Belling and Benjamin Greaves. This gorgeous Brisbane based ensemble have just finished touring Turbine at the Shanghai Dance Festival.

Turbine is an amazing work, a treat for eyes and ears. Collusion collaborated with the talented composer Thomas Green for this event. We were lucky to see it at the Brisbane Powerhouse 2018 Melt Festival (after designing the poster of course). Now it has to be said, due to my previous incarnation as a dancer, I have a soft spot for dancers and musicians, so re-branding Collusion wasn't like going to work at all.

---

The Brief

Collusion required re-branding, poster designs, digital letterhead and a website template they could populate themselves. We also printed a short run of letterpress business cards. These cards are a bit special because they are printed in 1 colour but with 2 different densities of ink and depths of impression. We used this technique to enhance the displaced type splice in the new logo whilst keeping the look clean and modern.

---

The Design Approach

The most important aspects of the Collusion re-brand included; rectifying the type weight, re-positioning the brand with tag-lines and breathing new life into the communications suite with a contemporary colour palette.

I have to show you the old logo.

As you can see, the old brand utilised a very fine weight font with broken line features. From the moment I set eyes on it, I knew that I wanted spliced text as a driver in the redesign. Secondly and even more importantly, the fine font had to go because the brand was clearly losing impact in logo heavy event media (think festival posters with lots of other company and sponsor logos etc).

So the visual impact issue was easily resolved with the use of a heavier sans serif font to form the backbone of the brand before splicing into and displacing an angled section of the text. We cooled down the colour from a warm red to a gorgeous teal that will sit up on either black or white backgrounds.

The shape and direction of the spliced and displaced lettering in the new Collusion logo was also inspired by; movement pathways in dance, the travelling nature or resonance of sound and side stage lights that reveal and conceal. In full colour the effect is dramatic.

---

The Tag Line

I'm not sure if you have noticed but since Trump's election, "collusion" has taken off as a negative buzz word in news media. Therefore it was paramount that we develop a tagline that creates a context for Collusion. The new byline “a beautiful conspiracy” repositions the brand, capturing the collaborative nature and artistry of the company.

You can find Collusion at www.collusion.com.au

(Oh and FYI Collusion also creates programs for private events and functions as well as for festivals and stage shows)

#CollusionMusicandDance #ABeautifulConspiracy #LetterpressBusinessCards #EventPosterDesign #Rebranding #LogoDesign #Branding #Rebranding #Logos #Arts

Vintage Poster Design

The Love Press adores working with performers and artists who bring their own creative vision to the table. Two-Up is a Brisbane based music / spoken word / comedy duo who approached us knowing that they wanted a vintage style band poster.

Two-Up had a very long list of graphic elements they wanted included in the poster design. The brief required; new branding, tag lines, coins featuring the artists' profiles, circus tents and a collection of illustrations that symbolised defining aspects of the artists' lives and practice. The artwork had to be so many things, circus inspired, a little dark and creepy, a little psychedelic, personalised and very vintage. We went to town!

Our final vintage poster design was supplied in two sizes with white space beneath for gig and venue details to be added.

From photographs we were able to make the coin heads and illustrations of the performers. Here's a close up view of our personalised vintage illustrations of the artists Po and Pat.

By the time Two-Up left our studio, they were equipped with; poster templates, round and square profile pics and banners for social media sites, and a range of digital branding bits and web banners for the next stage of their promotions. It was a perfect package for artists who need to a little help getting started with DIY website making, social media and marketing on a budget.

#VintagePosters #BandPosters #CircusPosters #PersonalisedVintageIllustrations

#LogoDesign #Branding