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Designers always ask us about setting up line weights for illustrations for letterpress. The line weight refers to the thickness of any line in your artwork. In letterpress we measure the line weight in points.

Letterpress business card

In order to assist with setting up line weights correctly, it helps if the illustrator or designer has a basic understanding of how the letterpress process works. At its simplest, the letterpress process converts your digital artwork into a three dimensional printing plate. The areas that are printed are higher than the areas that are not printed. The higher printed areas come into contact with ink and are pressed (under great pressure) into the paper creating a printed impression.


Now imagine this. If you have a combination of really thin lines (eg. 0.1 point) and heavier line work (eg. 1 point), the pressure required to achieve the desired impression on the thicker line may damage the fine lines on the plate. This can result in a fuzzy lines or even displaced and broken lines. The same principle applies to typefaces too.


Letterpress line weight

As an illustrator you might then naturally assume that the answer is to simply change all the line weights so that your minimum line weight in your design is above 0.5 points to allow for a greater impression. Well not necessarily. Whilst we have created this handy media supply guide the solution to achieving the best possible letterpress illustrations is to consult with us. No two illustrations are the same and there is never one simple solution especially when type and various line weights are involved. We start by exploring the brief with you. We need to know what it is you want to create. What is the product? How will it be used? Who will interact with it? What is its purpose? Ideally we would like to see your design before starting your job so we can make recommendations as to the best line weights for that particular design. The business card design below is a great example of what can be achieved when an illustrator works with us before starting the job.


Letterpress business card illustration

Karen Liew's letterpress business card was printed on Ball and Doggett's Colorplan Pristine White 350gsm. Colorplan is highly resistant to being impressed so we altered a number of elements in the design and process. Firstly we chose a printing plate with a high shore hardness so it can take more pressure. We asked Karen to change her minimum line weight to 0.4 points and chose a slightly heavier font weight within the same font family. The overall visual result are line weights and font work that are proportional and balanced to one another. The lines and fonts are crisp and sharp.


Karen Liew Illustrator


Great white shark illustration

We are here to help so get in touch and get the ball rolling on your next project.



We printed these Billykart West End business cards and loyalty vouchers for Brisbane based design gurus, Studio Bland. We love their selection of vintage images that really capture the freedom and innocence of youth and remind us of a bygone era of simpler times.

Vintage foiled business card and loyalty card for Billycart West End

Printed in one spot colour black on Ball and Doggett's 332gsm Buffalo Board with the logo hot foil stamped in electric blue foil, these pieces perfectly capture the Billykart brand and neon signage.

Foiled business card for Billycart West End
Vintage business card design featuring an electric blue foil
Vintage logo design for Billycart West End's business card
Foiled loyalty card for Billycart West End
Billycart West End business card and loyalty card


Photo of a wedding invitation with a transparent overlay sheet on top.

Wedding invitation suites that incorporate layered and fixed or eyeletted translucent overlay sheets are currently trending at The Love Press. We’ve just had so many requests this year.


Speaking of translucent overlay sheets, I just thought I would clear up one thing. Social media seems to have collectively decided that translucent paper is called 'vellum'. Fun fact - this paper is not 'vellum'. Vellum refers to any paper that is made from or synthetically imitates animal skin. Now correct me if I am wrong but I have never seen jellyfish paper before, so please social media stop using 'vellum' to describe this paper. In Australia we use Ball and Doggett‘s Curious Translucent (that name makes way more sense right?).


Photo of a a transparent overlay sheet that has been white printed for a wedding invitation.

Small text tends to get lost on translucent overlay sheets, so a hot tip for designers is to avoid using tiny text. It just becomes too difficult to read once combined with the main invitation that sits beneath it.


When using an overlay sheet avoid small text.

Instead, use the overlay sheet for a graphic or bold text element. This invitation is a great example. It features the date in a block large enough to etch the date into peoples’ memories.


A photo of a white printed wedding invitation with an vellum overlay sheet.

We really love the rest of the finishes that complete this piece. The invitation is white printed both sides and everyone loves the lofty feel of white printing. One side features the invitation and the reverse side doubles as info card, a clever cost saving idea.


Photo of a white printed wedding invitation on a nude coloured metallic paper.

The paper is 300gsm Curious Metallic Nude which has a very elegant yellow shimmer to it. Too much glitter would be trashy but just the right amount of sparkle is classy. It reminds me of pink champagne, toasts and celebrations…. perfect for a wedding in other words.


Say it out loud ... NUDE

The paper's colour is 'nude' which always makes me grin - go on say it with me - "nuuuuude" - tee hee). The paper boffins could have called the colour 'blush' but I guess that happens anyway after you say the word 'nude' out loud. Nude (or blush) is bang on colour trend this year.


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